2017.11.18 Saturday

048 Withdrawal Notice

Dear esteemed members of the Tokyo Art Directors Club:

With regard to the controversy concerning the Tokyo 2020 Olympics Logos, the Tokyo Art Directors Club (Tokyo ADC), as a group, never spoke up and has maintained its silence throughout. By choosing to be silent and by taking no action, Tokyo ADC gave its tacit approval to the bashing of its very own members―Kenjiro Sano and other Hakuhodo alumni, and the club stood by as the media hoopla unfolded.

Though Tokyo ADC may try to justify its inaction by claiming its standing as an organization, a “club”. However, when we consider the fact that the majority of the major players and others who were involved in the Tokyo 2020 Olympics logo controversy (including the judges on the panel, the winners themselves, guest artists, competition entrants, ad agency personnel on assignment from the Tokyo Games Organizing Committee) were members belonging to Tokyo ADC, I believe, inaction was not an option. It was nothing but an abdication of responsibility.

The logo controversy was never an issue that involved Mr. Sano alone. Yet his image was singled out, leaving a vivid and lasting impression on our minds. If Tokyo ADC had used its organizational strength to take some kind of action, the outcome could have been quite different. It could have prevented a situation where one person received overt criticism and attention. I cannot help but think we could have done more to protect his human rights.

When specialists and experts decided to keep silent, those who are not specialists in the field were bewildered; students who are hoping to become designers, must have felt lost and disillusioned, not knowing what to believe in. The thought weighed heavily on my conscience as I continued writing, adding posts to my blog. I did not want to involve other parties considering the strange and bizarre circumstances that were taking place at that time. So I continued to speak out, on my own. Now, looking back, I can see that making statements, a personal freedom of expression, had its limits.

Ever since its founding in 1952, Tokyo ADC has made use of the public competition platform to invite works of art. Members of Tokyo ADC have graded and judged the works of their cohorts, based on their discerning insight and evaluation criteria. The group has been serving as the leader, exerting its influence throughout the fields of advertising and graphic design. But not any more: I think many people now feel that Tokyo ADC was never a true leader.

There are the silent ones who say “too little, too late” and resort to “abusive language” out of defensiveness and for self-protection. I refuse to succumb. In order to break away from this heavy, silencing atmosphere that prohibits one from stating the obvious―what is wrong is wrong; in order to build a true and integral relationship based on trust; in order to make clear where I stand; I hereby withdraw from Tokyo ADC.
Please withdraw my name from the membership roll.

Keiko Hirano
November 16, 2017

I submitted this letter of withdrawal at the Tokyo ADC committee meeting which is held once a year. It was duly accepted and I withdrew from the Tokyo Art Directors Club as of November 16 (Thursday).

Keiko Hirano


Keiko Hirano:
Designer/Visioner, Executive Director of Communication Design Laboratory
Hirano served on the panel that chose the official emblem for the 2020 Tokyo Olympics and Paralympics, which was ultimately withdrawn.

Personal note:
I contributed an op-ed piece to the November issue of the “Kenchiku Journal” magazine (on sale November 1, 2016). The special feature of the issue is “Ridiculing the Olympic Games”.

001 責任がとれる方法で 002 公募期間の短さ 003 『展開』『展開性』『展開力』 004 知らされなかった招待作家 005 ブログを読んで下さっているみなさまへ 006 利害優先の土壌 007 修正案承諾拒否の経緯と理由 - vol.1 008 修正案承諾拒否の経緯と理由 - vol.2 009 『公』の仕事 010 専門家の盾 011 秘密保持誓約書という密室 012 いまこそ、私心なき専門性を問う 013 判断の論拠 014 最終の審議 015 金銭感覚と敬意の相対性 016 表現におけるモラリティと表現者のモラル 017 言葉のちから 018 何のための調査なのか、調査の目的は何なのか - vol.1 019 何のための調査なのか、調査の目的は何なのか - vol.2 020 何のための調査なのか、調査の目的は何なのか - vol.3 021 何のための調査なのか、調査の目的は何なのか - vol.4 022 願い 023 摩訶不思議な調査報告書 024 負の遺産とならないように 025 出口なき迷路 026 届かぬ思い 027「社会に位置づくデザイン」という観点 028 無責任主義の村 029 審査委員として知り得た情報のすべて 030 新聞寄稿文への異論 - vol.1 031 新聞寄稿文への異論 - vol.2 032 1対3の構図 - 「A案」VS「BCD案」 033 今を生きる 034 負の連鎖……を断つために 035 欲望の公害 精神の断絶 036 イカサマ文書 by JAGDA - vol.1 037 イカサマ文書 by JAGDA - vol.2 038 イカサマ文書 by JAGDA - vol.3 039 事実はひとつ 040 新世界へ 041 JAGDA文書への意見と要望 ― 法律の専門家による分析 042 JAGDAの回答 JAGDAへの要望書 043 「要望書へのJAGDAの回答」に対する更なる質問 044 「意見書へのJAGDAの回答」に対する質問と提案 045 ブラック・デザイン 046 弁護士から届いた封書 047 おとぎの国の物語 048 退会届
Tokyo 2020 Olympics Logo Controversy--Facts and Observations 001 My way of taking responsibility 002 Duration of contest was way short 003 “Development” “Development Capabilities” “Development Power” 004 Guest artists I wasn’t told about 005 To My Readers 006 A culture where special interests take priority 007 How and why I refused to accept the modified design - vol.1 008 How and why I refused to accept the modified design - vol.2 009 Strictly “public” work 010 Specialists as shields 011 Behind closed doors-secrecy surrounding a non-disclosure agreement 012 Time to put selfless expertise to the test 013 Rationale behind my decision 014 The final review session 015 Is the money mindset relative to paying respect? 016 Morality of expression and the morals of its creator 017 The power of words 018 An investigation for what? What is the purpose of the investigation - vol.1 019 An investigation for what? What is the purpose of the investigation - vol.2 020 An investigation for what? What is the purpose of the investigation - vol.3 021 An investigation for what? What is the purpose of the investigation - vol.4 022 My wish 023 Mystifying investigation report is out 024 In order to prevent a negative legacy 025 Stuck in a maze with no exit 026 A voice unheard 027 A viewpoint that calls for “design with a place in society” 028 A village with a policy of irresponsibility 029 Every piece of information that I garnered as a judge on the selection committee 030 Objections to a newspaper contribution - vol.1 031 Objections to a newspaper contribution - vol.2 032 The underlying picture of one against three - “Plan A” versus “Plans BCD” 033 Living in the moment 034 Putting a stop……to a negative chain of events 035 Pollution by greed and discontinuity of the spirit 036 Bogus document by JAGDA - vol.1 037 Bogus document by JAGDA - vol.2 038 Bogus document by JAGDA - vol.3 039 Every fact has only one version 040 Toward a whole new world 041 Opinion and request regarding JAGDA document―An analysis by a legal specialist 042 Reply from JAGDA Request letter to JAGDA 043 More questions re: "Reply from JAGDA regarding Request Letter" 044 Questions and proposal re: "Reply from JAGDA regarding Request Letter" 045 Rogue design 046 Letter from the lawyers 047 Tales from Wonderland 048 Withdrawal Notice